Facebook’s Ad Updates

2018-03-08T10:46:19+00:00 By |

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that generates discussion and interaction. This has had an immediate effect on business and pages that use Facebook to communicate their message. [...]

Charlottesville: Addressing the Crisis in Social Media

2018-01-10T14:03:12+00:00 By |

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville. In a matter of days, we saw white nationalists storm the University of Virginia, counter protestors meeting them in defiance, terrorism, fear, anger—all at what ‘started’ with the removal of [...]

Stopping Modern-Day Yellow Journalism

2018-01-10T14:03:42+00:00 By |

At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers. On Sunday, The New York Times reported that the donor class is funneling its cash to partisan organizations with a reputation for designing viral-worthy social media content. You’ve likely seen the posts [...]

Facebook Changes Target Clickbait, Frustrates Social Media Specialists

2018-01-10T14:04:00+00:00 By |

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform. Public relations professionals and social media specialists in particular, should be paying close attention since Facebook will be taking a microscope to the kind of language users employ when editing article headlines and leads. Posts using clickbait-y [...]