Facebook’s Ad Updates

2018-03-08T10:46:19+00:00 By |

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that generates discussion and interaction. This has had an immediate effect on business and pages that use Facebook to communicate their message. [...]

Just Because You Can Doesn’t Mean You Should

2019-10-04T11:58:25+00:00 By |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the "tweet" button because they were over 140 characters. We won’t know for a while if this was a smart business move [...]