Dating Apps Are Creating Content Now

2018-01-29T10:15:57+00:00 By |

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own media brand. This isn’t necessarily a surprise, given that the app has expanded in recent years to offer networking opportunities and [...]

The Importance of Good Judgment in PR

2017-08-31T16:52:45+00:00 By |

Arguably, nothing is more important to conducting effective PR than good judgment. Whether your organization is involved in a potentially controversial messaging campaign, or simply trying to raise awareness, the need for excellent judgment touches all aspects. Let’s explore just a few elements of PR requiring good judgment. When you speak publicly, your or your organization’s [...]

Is the White House Hurting PR? The Jury is Still Out.

2018-01-10T14:04:21+00:00 By |

The White House communications staff is arguably the most visible set of communications professionals in the country. And, according to a recent study, they could be damaging the industry. This study, published by the USC Center for PR, says a majority of the industry believes the White House communications staff, currently led by Sean Spicer and Sarah [...]

The Element of Surprise as a PR Tactic

2018-01-10T14:04:39+00:00 By |

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions. We were, after all, relying on that moment of surprise to take an ordinary celebration and make [...]