Facebook Changes Target Clickbait, Frustrates Social Media Specialists

2018-01-10T14:04:00+00:00 By |

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform. Public relations professionals and social media specialists in particular, should be paying close attention since Facebook will be taking a microscope to the kind of language users employ when editing article headlines and leads. Posts using clickbait-y [...]

The Element of Surprise as a PR Tactic

2018-01-10T14:04:39+00:00 By |

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions. We were, after all, relying on that moment of surprise to take an ordinary celebration and make [...]

I Am Not a Crook: How to Message Tough Situations

2018-01-10T14:05:09+00:00 By |

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte. The only problem was that it was perceived as so disingenuous that the sentence began to represent exactly what Nixon was purporting not to be: a crook. As [...]