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Dating Apps Are Creating Content Now

By | January 29th, 2018|Categories: Blog, Content Creation, News, Writing|Tags: , , , |

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]

Strategic Communications Toolkit: The Importance of SEO

By | December 4th, 2017|Categories: Blog, Design, Social Media, Uncategorized|

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]

Just Because You Can Doesn’t Mean You Should

By | November 8th, 2017|Categories: Blog, Communications, Social Media|Tags: , , |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]

Professionalism is in the Copy Edits

By | November 6th, 2017|Categories: Media, News, Writing|Tags: , , , |

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]

Post Truths

By | October 3rd, 2017|Categories: Communications, Current Events, Media, News, Social Media|Tags: , |

After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where bostonglobe.com – my general outlet of choice – lists related articles.  As a [...]