Media Experiments Working – And Maintaining Journalism Soul
For eons, it seems, the news media has been neck deep in the trial and error business. Since long before I left daily journalism 13 years ago, the media, mainstream newspapers in particular, were trying [...]
It’s time for politicians to up their Instagram game in 2019
For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram [...]
Facebook’s Ad Updates
You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that [...]
Dating Apps Are Creating Content Now
Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]
Being Apolitical Isn’t Always An Option
Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the [...]
Strategic Communications Toolkit: The Importance of SEO
On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]
Just Because You Can Doesn’t Mean You Should
Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]
Professionalism is in the Copy Edits
A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]
Don’t Want to be an American Idiot
It’s easy to bash the media these days and, for sure, they give a lot of reasons for many to do so. But the last two weeks have brought a fresh round of criticism over [...]
Observations of an E-mail Marketing Junkie
I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing [...]