Facebook’s Ad Updates
You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that [...]
Dating Apps Are Creating Content Now
Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]
Being Apolitical Isn’t Always An Option
Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the [...]
Strategic Communications Toolkit: The Importance of SEO
On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]
Just Because You Can Doesn’t Mean You Should
Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]
Professionalism is in the Copy Edits
A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]
Don’t Want to be an American Idiot
It’s easy to bash the media these days and, for sure, they give a lot of reasons for many to do so. But the last two weeks have brought a fresh round of criticism over [...]
Observations of an E-mail Marketing Junkie
I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing [...]
Post Truths
After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where bostonglobe.com – my general outlet of choice – lists related articles. As a [...]
From the Toolkit: Making Communications Less an Art, More a Science
We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. [...]