Grid

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Grid 2013-05-24T20:06:34+00:00

It’s time for politicians to up their Instagram game in 2019

By | December 5th, 2018|Categories: Blog|Tags: , , , |

For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram [...]

Dating Apps Are Creating Content Now

By | January 29th, 2018|Categories: Blog, Content Creation, News, Writing|Tags: , , , |

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]

Strategic Communications Toolkit: The Importance of SEO

By | December 4th, 2017|Categories: Blog, Design, Social Media, Uncategorized|

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]

Just Because You Can Doesn’t Mean You Should

By | November 8th, 2017|Categories: Blog, Communications, Social Media|Tags: , , |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]

Professionalism is in the Copy Edits

By | November 6th, 2017|Categories: Media, News, Writing|Tags: , , , |

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]

Post Truths

By | October 3rd, 2017|Categories: Communications, Current Events, Media, News, Social Media|Tags: , |

After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where bostonglobe.com – my general outlet of choice – lists related articles.  As a [...]