Project Description

Melwood has for the last two years been the chief communications and media advisor to PowerOptions, Massachusetts’ premier energy-buying consortium for more than 500 nonprofit and government organizations – including major hospitals, universities, institutions, state government entities and cities and towns. Melwood helps direct strategy on media relations, social media and marketing, acting as lead media relations contact and helping guide all printed and published material. Melwood has led the rollout of all major initiatives and new programs – including PowerOptions expansion to Connecticut and Rhode Island, the launch of a major new solar initiative that included announcement events with Governor Charlie Baker and Congressman Joe Kennedy The work has resulted in a significant increase in PowerOptions brand awareness and member engagement.