Strategic Communications Toolkit: The Importance of SEO

2017-12-04T11:53:05+00:00 By |

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is what (they think) you are. A lot of things can come up when someone searches your company. It can be a [...]

Observations of an E-mail Marketing Junkie

2018-01-10T14:02:21+00:00 By |

I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing lists because I enjoy being hit up for donations every day or because I want "exclusive" deals on fall apparel. Instead, [...]