Being Apolitical Isn’t Always An Option

2018-01-10T13:51:37+00:00 By |

Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the current political climate, it’s almost risky to avoid leaning in and participating in political debates, especially when these controversies involve companies’ [...]

Just Because You Can Doesn’t Mean You Should

2018-01-10T14:02:03+00:00 By |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the "tweet" button because they were over 140 characters. We won’t know for a while if this was a smart business move [...]

From the Toolkit: Making Communications Less an Art, More a Science

2018-01-10T14:02:57+00:00 By |

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method. While creativity and flexibility are still key, communications professionals [...]

The Importance of Good Judgment in PR

2017-08-31T16:52:45+00:00 By |

Arguably, nothing is more important to conducting effective PR than good judgment. Whether your organization is involved in a potentially controversial messaging campaign, or simply trying to raise awareness, the need for excellent judgment touches all aspects. Let’s explore just a few elements of PR requiring good judgment. When you speak publicly, your or your organization’s [...]

Charlottesville: Addressing the Crisis in Social Media

2018-01-10T14:03:12+00:00 By |

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville. In a matter of days, we saw white nationalists storm the University of Virginia, counter protestors meeting them in defiance, terrorism, fear, anger—all at what ‘started’ with the removal of [...]

I Am Not a Crook: How to Message Tough Situations

2018-01-10T14:05:09+00:00 By |

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte. The only problem was that it was perceived as so disingenuous that the sentence began to represent exactly what Nixon was purporting not to be: a crook. As [...]