Media Experiments Working – And Maintaining Journalism Soul

2019-01-14T16:10:44+00:00 By |

For eons, it seems, the news media has been neck deep in the trial and error business. Since long before I left daily journalism 13 years ago, the media, mainstream newspapers in particular, were trying and failing to be something they weren’t – purveyors of celebrity gossip, click baiters, partisan hatchet sheets and worse. At every [...]

It’s time for politicians to up their Instagram game in 2019

2018-12-06T14:40:35+00:00 By |

For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram strategy as part of their New Year’s resolution. Need more convincing? Consider this. Users under 35, better known as Millennials, now [...]

Facebook’s Ad Updates

2018-03-08T10:46:19+00:00 By |

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that generates discussion and interaction. This has had an immediate effect on business and pages that use Facebook to communicate their message. [...]

Dating Apps Are Creating Content Now

2018-01-29T10:15:57+00:00 By |

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own media brand. This isn’t necessarily a surprise, given that the app has expanded in recent years to offer networking opportunities and [...]

Strategic Communications Toolkit: The Importance of SEO

2017-12-04T11:53:05+00:00 By |

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is what (they think) you are. A lot of things can come up when someone searches your company. It can be a [...]

Just Because You Can Doesn’t Mean You Should

2018-01-10T14:02:03+00:00 By |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the "tweet" button because they were over 140 characters. We won’t know for a while if this was a smart business move [...]

The Importance of Good Judgment in PR

2017-08-31T16:52:45+00:00 By |

Arguably, nothing is more important to conducting effective PR than good judgment. Whether your organization is involved in a potentially controversial messaging campaign, or simply trying to raise awareness, the need for excellent judgment touches all aspects. Let’s explore just a few elements of PR requiring good judgment. When you speak publicly, your or your organization’s [...]

Stopping Modern-Day Yellow Journalism

2018-01-10T14:03:42+00:00 By |

At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers. On Sunday, The New York Times reported that the donor class is funneling its cash to partisan organizations with a reputation for designing viral-worthy social media content. You’ve likely seen the posts [...]