Loading...
18 Aug, 2017

Charlottesville: Addressing the Crisis in Social Media

2018-01-10T14:03:12+00:00 By |

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville. In a matter of days, we saw white nationalists storm the University of Virginia, counter protestors meeting them in defiance, terrorism, fear, anger—all at what ‘started’ with the removal of [...]

11 Aug, 2017

Mining Hidden News Gems in Small Town USA

2018-01-10T14:03:24+00:00 By |

Summer’s road trip time for much of America. Families, cars, beaches, mountains, lakes, drive-ins, roadside joints. One of the things I absolutely adore about being on the road (other than force-feeding my children a diet of great rock music) is picking up the local newspaper wherever we stop. There’s typically a great nugget of local news [...]

7 Aug, 2017

Stopping Modern-Day Yellow Journalism

2018-01-10T14:03:42+00:00 By |

At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers. On Sunday, The New York Times reported that the donor class is funneling its cash to partisan organizations with a reputation for designing viral-worthy social media content. You’ve likely seen the posts [...]

17 Jul, 2017

Facebook Changes Target Clickbait, Frustrates Social Media Specialists

2018-01-10T14:04:00+00:00 By |

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform. Public relations professionals and social media specialists in particular, should be paying close attention since Facebook will be taking a microscope to the kind of language users employ when editing article headlines and leads. Posts using clickbait-y [...]

26 Jun, 2017

Is the White House Hurting PR? The Jury is Still Out.

2018-01-10T14:04:21+00:00 By |

The White House communications staff is arguably the most visible set of communications professionals in the country. And, according to a recent study, they could be damaging the industry. This study, published by the USC Center for PR, says a majority of the industry believes the White House communications staff, currently led by Sean Spicer and Sarah [...]

2 Jun, 2017

The Element of Surprise as a PR Tactic

2018-01-10T14:04:39+00:00 By |

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions. We were, after all, relying on that moment of surprise to take an ordinary celebration and make [...]

22 May, 2017

The Power of Prescience

2018-01-10T14:04:51+00:00 By |

Anyone who spent their formative years in a post-MySpace world has received countless warnings to be mindful of what they post on social media. With graduation season upon us, the Class of 2017 is no doubt turning en masse to their social media accounts to scrub them of any evidence of impropriety. It is a trend [...]

2 May, 2017

I Am Not a Crook: How to Message Tough Situations

2018-01-10T14:05:09+00:00 By |

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte. The only problem was that it was perceived as so disingenuous that the sentence began to represent exactly what Nixon was purporting not to be: a crook. As [...]