About Sophie Felder

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So far Sophie Felder has created 2 blog entries.

From the Toolkit: Making Communications Less an Art, More a Science

2018-01-10T14:02:57+00:00 By |

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method. While creativity and flexibility are still key, communications professionals [...]

Facebook Changes Target Clickbait, Frustrates Social Media Specialists

2018-01-10T14:04:00+00:00 By |

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform. Public relations professionals and social media specialists in particular, should be paying close attention since Facebook will be taking a microscope to the kind of language users employ when editing article headlines and leads. Posts using clickbait-y [...]