About Kelleigh Welch

Kelleigh is a skilled writer, editor, designer, and social media strategist, with a background in journalism and art and architectural history. Prior to joining Melwood, she worked in trade publishing, and was a reporter at The MetroWest Daily News, covering local and regional stories in the town of Westborough. She earned two B.A.s from Roger Williams University, one in Journalism, and the other in Art & Architectural History.

Dating Apps Are Creating Content Now

2018-01-29T10:15:57+00:00 By |

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own media brand. This isn’t necessarily a surprise, given that the app has expanded in recent years to offer networking opportunities and [...]

Professionalism is in the Copy Edits

2017-11-06T11:08:03+00:00 By |

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they forgot a dash. And the Internet went crazy. Of course, for my network of journalists and media managers, this sparked a [...]

Charlottesville: Addressing the Crisis in Social Media

2018-01-10T14:03:12+00:00 By |

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville. In a matter of days, we saw white nationalists storm the University of Virginia, counter protestors meeting them in defiance, terrorism, fear, anger—all at what ‘started’ with the removal of [...]

The Element of Surprise as a PR Tactic

2018-01-10T14:04:39+00:00 By |

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions. We were, after all, relying on that moment of surprise to take an ordinary celebration and make [...]