About Jessica Silva-Hodges

Jess Silva-Hodges is an Account Executive at Melwood Global. Jess is a skilled writer, graphic designer, videographer, social media strategist, and marketing specialist.

Just Because You Can Doesn’t Mean You Should

2018-01-10T14:02:03+00:00 By |

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the "tweet" button because they were over 140 characters. We won’t know for a while if this was a smart business move [...]

Observations of an E-mail Marketing Junkie

2018-01-10T14:02:21+00:00 By |

I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing lists because I enjoy being hit up for donations every day or because I want "exclusive" deals on fall apparel. Instead, [...]

Stopping Modern-Day Yellow Journalism

2018-01-10T14:03:42+00:00 By |

At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers. On Sunday, The New York Times reported that the donor class is funneling its cash to partisan organizations with a reputation for designing viral-worthy social media content. You’ve likely seen the posts [...]