For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram strategy as part of their New Year’s resolution. Need more convincing? Consider this. Users under 35, better known as Millennials, now [...]
Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the "tweet" button because they were over 140 characters. We won’t know for a while if this was a smart business move [...]
I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing lists because I enjoy being hit up for donations every day or because I want "exclusive" deals on fall apparel. Instead, [...]
At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers. On Sunday, The New York Times reported that the donor class is funneling its cash to partisan organizations with a reputation for designing viral-worthy social media content. You’ve likely seen the posts [...]
Anyone who spent their formative years in a post-MySpace world has received countless warnings to be mindful of what they post on social media. With graduation season upon us, the Class of 2017 is no doubt turning en masse to their social media accounts to scrub them of any evidence of impropriety. It is a trend [...]
