Arguably, nothing is more important to conducting effective PR than good judgment. Whether your organization is involved in a potentially controversial messaging campaign, or simply trying to raise awareness, the need for excellent judgment touches all aspects. Let’s explore just a few elements of PR requiring good judgment. When you speak publicly, your or your organization’s [...]
About Dave Sutton
Dave Sutton is the spokesperson for Melwood Global’s influential ‘Who’s Driving You?’ campaign on behalf of the Taxicab, Limousine & Paratransit Association. As such, he has appeared in numerous TV and radio segments, as well as hundreds of prominent media outlets around the world.