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Facebook’s Ad Updates

2018-03-08T10:46:19+00:00 By |

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that generates discussion and interaction. This has had an immediate effect on business and pages that use Facebook to communicate their message. [...]

From the Toolkit: Making Communications Less an Art, More a Science

2018-01-10T14:02:57+00:00 By |

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method. While creativity and flexibility are still key, communications professionals [...]

The Importance of Good Judgment in PR

2017-08-31T16:52:45+00:00 By |

Arguably, nothing is more important to conducting effective PR than good judgment. Whether your organization is involved in a potentially controversial messaging campaign, or simply trying to raise awareness, the need for excellent judgment touches all aspects. Let’s explore just a few elements of PR requiring good judgment. When you speak publicly, your or your organization’s [...]

Facebook Changes Target Clickbait, Frustrates Social Media Specialists

2018-01-10T14:04:00+00:00 By |

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform. Public relations professionals and social media specialists in particular, should be paying close attention since Facebook will be taking a microscope to the kind of language users employ when editing article headlines and leads. Posts using clickbait-y [...]