Being Apolitical Isn’t Always An Option

2018-01-10T13:51:37+00:00 By |

Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the current political climate, it’s almost risky to avoid leaning in and participating in political debates, especially when these controversies involve companies’ [...]

Strategic Communications Toolkit: The Importance of SEO

2017-12-04T11:53:05+00:00 By |

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is what (they think) you are. A lot of things can come up when someone searches your company. It can be a [...]