From the Toolkit: Making Communications Less an Art, More a Science

2018-01-10T14:02:57+00:00 By |

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method. While creativity and flexibility are still key, communications professionals [...]