Is the White House Hurting PR? The Jury is Still Out.

2018-01-10T14:04:21+00:00 By |

The White House communications staff is arguably the most visible set of communications professionals in the country. And, according to a recent study, they could be damaging the industry. This study, published by the USC Center for PR, says a majority of the industry believes the White House communications staff, currently led by Sean Spicer and Sarah [...]

The Element of Surprise as a PR Tactic

2018-01-10T14:04:39+00:00 By |

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions. We were, after all, relying on that moment of surprise to take an ordinary celebration and make [...]