I Am Not a Crook: How to Message Tough Situations

2018-01-10T14:05:09+00:00 By |

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte. The only problem was that it was perceived as so disingenuous that the sentence began to represent exactly what Nixon was purporting not to be: a crook. As [...]