I Am Not a Crook: How to Message Tough Situations

2018-01-10T14:05:09-05:00By |

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte. The only problem was that it was perceived as so disingenuous that the sentence began to represent exactly what Nixon was purporting not to be: a crook. As [...]

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