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Melwood Global is a strategic communications company comprised of former journalists and savvy communicators. We are a boutique firm in Boston and Washington, D.C. that punches well above its weight class.

The “30” Blog

Facebook’s Ad Updates

March 8th, 2018|0 Comments

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that generates discussion and interaction. This has had an immediate effect on business and pages that use Facebook to communicate their message. What’s a savvy social media marketer to do? We’ve compiled a list of do’s and don’ts for making the [...]

Dating Apps Are Creating Content Now

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]

Being Apolitical Isn’t Always An Option

Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the [...]

Strategic Communications Toolkit: The Importance of SEO

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]

Just Because You Can Doesn’t Mean You Should

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]

Professionalism is in the Copy Edits

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]

Don’t Want to be an American Idiot

It’s easy to bash the media these days and, for sure, they give a lot of reasons for many to do so. But the last two weeks have brought a fresh round of criticism over [...]