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Melwood Global is a strategic communications company comprised of former journalists and savvy communicators. We are a boutique firm in Boston and Washington, D.C. that punches well above its weight class.

The “30” Blog

Media Experiments Working – And Maintaining Journalism Soul

January 14th, 2019|0 Comments

For eons, it seems, the news media has been neck deep in the trial and error business. Since long before I left daily journalism 13 years ago, the media, mainstream newspapers in particular, were trying and failing to be something they weren’t – purveyors of celebrity gossip, click baiters, partisan hatchet sheets and worse. At every turn, it felt like media entities were giving up a bit more of their soul to attract eyeballs. So [...]

It’s time for politicians to up their Instagram game in 2019

For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram [...]

Facebook’s Ad Updates

You may have noticed some changes to your Facebook newsfeed this year. There’s a reason for that: According a post by Mark Zuckerberg, Facebook has shifted focus from promoting branded content to promoting content that [...]

Dating Apps Are Creating Content Now

Soon enough, we will be swiping right for our news content. Earlier this month, the female-led dating app Bumble announced that it would be diving into the world of content creation by establishing its own [...]

Being Apolitical Isn’t Always An Option

Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the [...]

Strategic Communications Toolkit: The Importance of SEO

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]

Just Because You Can Doesn’t Mean You Should

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]