Melwood Global is a strategic communications company comprised of former journalists and savvy communicators. We are a boutique firm in Boston and Washington, D.C. that punches well above its weight class.
The “30” Blog
For eons, it seems, the news media has been neck deep in the trial and error business. Since long before I left daily journalism 13 years ago, the media, mainstream newspapers in particular, were trying and failing to be something they weren’t – purveyors of celebrity gossip, click baiters, partisan hatchet sheets and worse. At every turn, it felt like media entities were giving up a bit more of their soul to attract eyeballs. So [...]
For many politicians and their communications teams, Instagram is frequently viewed as an afterthought social media platform where grainy photos are posted at irregular intervals. It’s time for them to commit to a new Instagram [...]
On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]
Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]