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Melwood Global is a strategic communications company comprised of former journalists and savvy communicators. We are a boutique firm in Boston and Washington, D.C. that punches well above its weight class.

The “30” Blog

Being Apolitical Isn’t Always An Option

December 22nd, 2017|0 Comments

Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the current political climate, it’s almost risky to avoid leaning in and participating in political debates, especially when these controversies involve companies’ missions. And recently, we saw first-hand how companies are doing just that. President Donald Trump announced his decision last [...]

Strategic Communications Toolkit: The Importance of SEO

On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]

Just Because You Can Doesn’t Mean You Should

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]

Professionalism is in the Copy Edits

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they [...]

Don’t Want to be an American Idiot

It’s easy to bash the media these days and, for sure, they give a lot of reasons for many to do so. But the last two weeks have brought a fresh round of criticism over [...]

Observations of an E-mail Marketing Junkie

I receive promotional e-mails from no less than 20 different politicians, non-profits and retailers. My promotions folder on Gmail is probably 100 emails deep as I'm typing this. I didn't sign up for these mailing [...]

Post Truths

After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where bostonglobe.com – my general outlet of choice – lists related articles.  As a [...]