Melwood Global is a strategic communications company comprised of former journalists and savvy communicators. We are a boutique firm in Boston and Washington, D.C. that punches well above its weight class.
The “30” Blog
Sometimes you just have to go for it. In the past, all sorts of brands have publicly avoided politics in order to avoid upsetting their customers from blue and red states alike. Now, in the current political climate, it’s almost risky to avoid leaning in and participating in political debates, especially when these controversies involve companies’ missions. And recently, we saw first-hand how companies are doing just that. President Donald Trump announced his decision last [...]
On the Internet, we aren’t people, organizations, or companies: We’re brands. Whether you are a startup, an established name, a for-profit business or a nonprofit venture, you are being Googled, and what searchers see is [...]
Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit. Twitter Product Manager Aliza Rosen explained the decision stemmed from data suggesting Twitter users frequently abandoned posts before hitting the [...]